Men’s Fashion in Florence

The Pitti Uomo men’s fashion exhibition (June 18-21) is one of the most important events in men’s fashion in Italy, and provides an important platform for men’s clothing and accessory collections.

Fancy seeing the fashionable side of Florence? Well make sure you stop by some of the Pitti Immagine events (from 18 to 21 June) on your Florence guided tour. The Pitti Uomo men’s fashion exhibition is one of the most important events in men’s fashion in Italy, and provides an important platform for men’s clothing and accessory collections. Take a Florence city tour in the charming historical centre, and see for yourself where this amazing event is held.

Pitti Immagine is an annual event, and is made up of men’s, women’s and children’s exhibitions. It has been running since 1972, and the 2013 edition of the Pitti Uomo exhibition intends to ‘redraw the map’ of contemporary men’s fashion, with this year promised to be more exciting than ever before. Whether you’re obsessed with fashion or are just interested in seeing some of the newest developments in modern menswear, then make sure you pay a visit to the events organized simultaneously with this fantastic exhibition.

There are more than 1000 brands on show at Pitti Uomo, many of them presenting the most cutting edge looks available today. This is a truly international showcase of men’s fashion, with not only Italian designers taking part, but also a host of other foreign markets, such as Germany, Japan, the United Kingdom and Spain. In fact, over 40% of the designers are international, and come from over 30 countries!

The exhibition is helpfully organised into 11 sections, with the Pitti Uomo section being the heart of the fair; located in the Main Pavilion, it embodies the fair’s identity and showcases the on-going development in menswear design. The successful Futuro Maschile section contains collections which have a real modern twist, and are designed for today’s stylish and eclectic gentleman, while the Pop Up Stores section is where you can find a host of stylish accessories, including fragrances, bags and shoes. My Factory is the place to go to see young creative talent showing off their capsule collections of lively urban wear and sportswear, and if a slightly more avant garde style is more your thing, then L’altro Uomo section is definitely for you!

This international event is held in the 59,000 metres squared exhibition space that is the Fortezza da Basso, which has been the city’s main exhibition space since 1967. Built in the 1530s and conveniently located in the historical centre of Florence, this building is not only a magnificent example of Renaissance architecture, but also boasts several charming modern pavilions too. So while exploring the beautiful historical centre with your private guide in Florence, why not stop by the Pitti Uomo events too, and add an element of style to your trip?

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